Mindoro Coffee Launching

On February 23, 2024, The Department of Trade and Industry – Oriental Mindoro, in collaboration with Mr. Paul Bañas of Sinag Coffee Roastery, launched Mindoro Coffee. The purpose of this initiative is to promote local coffee production, specifically the Island Series: Liberica from Sitio Sinai and Robusta from Sitio Amindang, cultivated by indigenous peoples from Oriental Mindoro.

Activities included orientations and presentations of programs and services delivered by DTI and partner agencies such as the Provincial Agriculturist’s Office and Cooperative Development Authority for coffee farmers. Mr. Bañas shared knowledge gained from his journey as a coffee grower and the discovery of unique coffee varieties in Oriental Mindoro. Additionally, he conducted a coffee-making demonstration for the attending guests to taste.

Among those present were RD Rodolfo J. Mariposque of DTI MIMAROPA, CESO IV, PD Arnel E. Hutalla, CESO V of DTI Oriental Mindoro, PD Hazel DP. Salvador, CESO V of DTI Palawan, PD Roniel M. Macatol Ph.D. of DTI Marinduque, PD Noel DR. Flores of DTI Occidental Mindoro, and OIC-PD Orville F. Mallorca of DTI Romblon.

In his speech, OIC-RD Mariposque emphasized the intrinsic and extrinsic cultural aspects of coffee-making. DTI aims to support the local coffee industry by fostering a comprehensive coffee lifestyle from bean to cup, involving farmers, producers, and coffee enthusiasts in the region.

The event marked a significant milestone for Sinag and Q-Coffee Processor and Roaster Paul B, who acknowledged their partners, including James Salas and Kuya Cardel of DSWD, and the coffee farmers from Bulalacao and Naujan, Oriental Mindoro. They recognized divine guidance in achieving their vision.

Coffee farmers expressed gratitude to Sinag for advocating fair-trade practices, ensuring better prices for their produce, and recognizing their role as the source behind each cup.

We invite coffee enthusiasts to experience and support our initiative, “Pag-asa sa Bawat Tasa” (Hope in Every Cup), aiming to uplift indigenous peoples (IP) communities through sustainable coffee production.

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